The Nielsen Company (NYSE: NLN) founded by Arthur C. Nielsen has been conducting market research since 1923 selling engineering performance surveys. It changed with the times and adjusted its measuring techniques with the developing of new technology. By 1942 it began measuring radio audiences and collected information on which stations were being listened to in [...]

It has been said that an astounding 20,000 searches per second per day are initiated by consumers who currently use Twitter as a platform to find/engage with subject matter. This titillating piece of info exposes Twitter as being a very popular and possibly very powerful sharing platform. An article written earlier this month by Mike [...]

GfK MRI, a leading U.S. media and consumer research company conducted a recent survey regarding U.S. adults who own Tablets and e-Readers. The survey revealed that 66% of the U.S. adults who own Tablets are also devoted readers of the printed versions of magazines as well. Moreover, 23% of e-Readers are more likely to be [...]

The halls of Google’s headquarters have bustling with enthusiastic activity lately. Google has been working on more than a few projects this year and are ready to show off their new goods. A few months ago, Google introduced the +1 button to its’ English google.com search results. This new tool was designed for those who [...]

With so many options to price comparison shop, now is the best time to beef up your marketing strategy. Consumers of today can search for pricing via the computer, newspaper ads, in-store visits, and by use of mobile devices. With all this competition your product can get ‘lost’ in the pile, unless, you have a [...]

A market research survey can be a powerful tool to use in learning more about the needs of your target market. As with any fruitful campaign, there are tried and true methods and tips to help you attain optimal results. The following best practices should help you develop a top notch survey. 1. Begin by [...]

The RAB (Radio Advertising Bureau) released its first quarterly report of 2011 which showed a 3% increase which makes this the fifth successive quarter growth for radio posts. The 3% increase equaled to $3.783 billion in Q1. The Digital sector produced a robust performance; a 21% increase. Off-Air, a 9% increase, and in the key [...]

As the Internet becomes more commonplace and increasingly accessible than ever before, a greater number of businesses are adapting to the technology and taking advantage of gaining superior exposure; specifically speaking, newspapers and magazines. Recently, some media companies who currently offer free access to their online content are now talking about charging its readers to [...]

New legislation will be introduced to Congress next week by the U.S. Senate Committee on Commerce, Science, & Transportation chairman Senator John D. (Jay) Rockefeller IV, a West Virginia Democrat, that would allow consumers the legal right to, “just say no” to companies that want to gather information about their online browsing behavior without their [...]

When it comes to planning a shopping expedition or making purchasing decisions, adults tend to lean on newspapers to help them prepare their line of attack. Based on a recent survey of 2,502 US adults sponsored by the Newspaper Association of America (NAA) titled “How America Shops and Spends 2011” newspaper ads still rank number [...]