As the Internet becomes more commonplace and increasingly accessible than ever before, a greater number of businesses are adapting to the technology and taking advantage of gaining superior exposure; specifically speaking, newspapers and magazines. Recently, some media companies who currently offer free access to their online content are now talking about charging its readers to [...]

When it comes to planning a shopping expedition or making purchasing decisions, adults tend to lean on newspapers to help them prepare their line of attack. Based on a recent survey of 2,502 US adults sponsored by the Newspaper Association of America (NAA) titled “How America Shops and Spends 2011” newspaper ads still rank number [...]

According to a recent survey of advertising agency buying teams, television, Internet, and radio advertising are the current top three mediums with print moving into a lower but still very effective fourth place. A good media buying agency can be your ace in the hole when vying for consumer attention. They have the inside track [...]

More magazine readers are turning to online magazine websites, but only 15% of readers think the web will replace print magazines.  In a Media-vest print study 15% of magazine readers in the fashion / beauty category strongly believe magazine websites would replace the print publication in the next 5 years. The number of consumer magazine [...]