The Nielsen Company (NYSE: NLN) founded by Arthur C. Nielsen has been conducting market research since 1923 selling engineering performance surveys. It changed with the times and adjusted its measuring techniques with the developing of new technology. By 1942 it began measuring radio audiences and collected information on which stations were being listened to in [...]

It has been said that an astounding 20,000 searches per second per day are initiated by consumers who currently use Twitter as a platform to find/engage with subject matter. This titillating piece of info exposes Twitter as being a very popular and possibly very powerful sharing platform. An article written earlier this month by Mike [...]

GfK MRI, a leading U.S. media and consumer research company conducted a recent survey regarding U.S. adults who own Tablets and e-Readers. The survey revealed that 66% of the U.S. adults who own Tablets are also devoted readers of the printed versions of magazines as well. Moreover, 23% of e-Readers are more likely to be [...]

With so many options to price comparison shop, now is the best time to beef up your marketing strategy. Consumers of today can search for pricing via the computer, newspaper ads, in-store visits, and by use of mobile devices. With all this competition your product can get ‘lost’ in the pile, unless, you have a [...]

As the Internet becomes more commonplace and increasingly accessible than ever before, a greater number of businesses are adapting to the technology and taking advantage of gaining superior exposure; specifically speaking, newspapers and magazines. Recently, some media companies who currently offer free access to their online content are now talking about charging its readers to [...]

New legislation will be introduced to Congress next week by the U.S. Senate Committee on Commerce, Science, & Transportation chairman Senator John D. (Jay) Rockefeller IV, a West Virginia Democrat, that would allow consumers the legal right to, “just say no” to companies that want to gather information about their online browsing behavior without their [...]

Becoming “mobile-ized” via smartphones, Ipads, or likewise can be compared to the color television craze in the 1950’s. At first, only the ‘crème de la crème’ could afford such a luxury. But it didn’t take long for the fad to take roots and the technology to bloom into an enchanting opium poppy-like obsession; captivating mass [...]

If I advertise my business online will I see an increase in offline sales? This question has been asked time and again by companies of all sizes, recently Google was presented with this very question. Confessing to craving statistical facts, they saw fit to officially quantify the impact of offline sales driven by online advertising. [...]

Though television tops the charts as the most desired advertising medium, Internet advertising is second and showed record revenues in 2010. The latest report from IAB (Interactive Advertising Bureau), states that Internet advertising revenues rose 15% over 2009 reaching an all-time high of $26 Billion. “As the latest IAB Internet Advertising Revenue Report amply demonstrates, [...]

According to a recent survey of advertising agency buying teams, television, Internet, and radio advertising are the current top three mediums with print moving into a lower but still very effective fourth place. A good media buying agency can be your ace in the hole when vying for consumer attention. They have the inside track [...]