Print Advertising

Don't be fooled by the skeptics - Print advertising works for branding and direct response marketing.

Working with Remnant Media Network gives you access to top local, regional, and national newspapers and magazines. Through us you will gain access to last minute remnant deals, and some of the most competitive rates in the industry. We can target your audience with ads ranging from 1/16 of a page to the front cover of a top magazine. Our media team will develop a customized plan to provide a trackable ROI for branding and direct response campaigns.

• They garner the most attention
  BIG research studies show that when consumers read magazines they are much less likely to engage with other media or to take part in non-media activities compared to the users of TV, radio or the internet. According to research from JackMyers, when consumers were asked to rate media based on how likely they are to pay attention to the advertising messages, magazines ranked at or near the top of the list.
• They are seen as valuable content
  Consumers value print and magazine advertising, according to numerous studies.Yankelovich and Dynamic Logic both report that consumers are more likely to have a positive attitude toward advertising in magazines compared to other media. In addition, consumers are more likely to turn to magazines in search for information across a variety of categories compared to the internet, based on research from MediaVest.
• Credibility
  Consumers trust and believe magazines and magazine advertising more than any other media. Simmons Multi-Media Engagement Study shows magazines score higher on being "trustworthy" compared to Television or the internet. Other independent research confirms that consumers place significant trust in magazine advertising.
• Print and digital audiences are growing
  The number of magazine readers as well as the average number of magazine issues read in the past month has grown over the past five years. In addition, magazine website usage is growing faster than web usage overall.
• It is relevant and targeted
  Consumers consider magazine advertising more relevant than advertising in other media.With a range of titles that appeal to a wide variety of demographics, lifestyles and interests, advertisers can hone in on targets that fit their needs.
• A leading influence on word-of-mouth
  Magazine readers are more likely than users of other media to influence friends and family on products across a variety of categories. They are also most likely to compliment the web in reaching social networkers, whom marketers increasingly favor in generating buzz.
• Audiences accumulate faster than you think - with lasting impact
  The average monthly magazine accumulates approximately 60% of its audience within a month's time. Topping even that, the average weekly magazine accumulates nearly 80% of its audience in two weeks.
• It sells
  Several studies demonstrate that magazines are generally the strongest driver of purchase intent. Perhaps this is because more than half of all readers act on magazine ads, according to Affinity Research.
• They improve advertising ROI
  Based on a recent analysis of cross-media accountability studies, Marketing Evolution found magazines most consistently generate a favorable cost per impact throughout the purchase funnel. Multiple studies confirm that allocating more money to magazines in the media mix improves marketing and advertising ROI across a broad range of product categories.
• Magazines deliver reach
  Across major demographic groups, the combination of the top 25 magazines delivers considerably more rating points than the top 25 TV shows.

Bottom line is that print works, second only to the internet in driving sales, more than 85% of Americans read magazines on a monthly basis. With the average magazine reader spending $67 per week and a growth rate of around 11% its not going away any time soon either.

With years of experience and our exclusive direct relationships Remant Media Network provides incredible ROI for your companies advertising efforts in print. Contact us today and speak to one of our print marketing specialists for free!