Radio Advertising
Radio Advertising with Remnant Media Network is a great way to reach up to 98% of the country at any given time. Did you know radio is scalable and completely transparent while being one of the quickest avenues to campaign awareness and driving leads? By broadcasting your message to our highly targetable audience on a network of over 3,000 premium stations, we deliver results.
By utilizing our exclusive relationships, Remnant Media Network can provide both direct response and branding initiatives for your business at a cost you won't believe. Contact us today to see what we can do for your business!
- Radio buyers are more likely than the average direct response buyer to have viewed 1 or more infomercials 3 months prior to their radio purchase
- Radio buyers spend more per purchase than TV infomercial buyers, with a median of $59 vs. $40 per purchase and an average of $148 vs. $98.
Radio advertising reaches everyone, every statistic out there proves this time and time again. The Arbitron's American Radio Listening Trends report estimates 13,000 radio stations reach over 94% of the US population over 12 years of age each and every week! Do you even remember a time you personally did not listen to the radio at some point during a week?
- Age
- Demographic
- Day Part
- Location
- Station Format
Radio advertising has a huge variety of targeting options to ensure your message hits home with its desired audience. A Remnant Media Network specialist can guide you, step by step through this process. There has never been an easier way to get your business on the air quickly and affordably!
Below is just one example of targeting available with radio advertising:
| Format | Media Age | MSkew | FSkew | Teens | 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ |
|---|---|---|---|---|---|---|---|---|---|---|
| 70's Oldies | 48 | 54.00% | 46% | 1.60% | 2.40% | 12.10% | 20.20% | 32.00% | 21.00% | 10.50% |
Simply put, the cost of radio advertising makes it one of the most attractive mediums offered at Remnant Media Network. Radio beats television on a CPM level over 95% of the time, and turn around time from planning to on the air can be less than 2 weeks! It seems the most common question from advertisers is: "how or where can I get my radio creative made"? The answer is radio creative is quick to produce and very affordable! A typical 30 - 60 second spot runs under $500 including conceptualization and voice talent!
Typically most direct response campaigns will start with a test budget of $5,000 for a national or local market. Top radio markets such as New York or Los Angeles tend to test at a bit higher budget of $10,000 to $15,000 because of their incredible competitiveness.
Radio advertising is also trendfully becoming a more effective way of driving traffic to high competition websites. With a campaign visitor rate of $2.12 - $2.47 this can be a substantial savings over more traditional methods of driving online traffic over highly competitive key words.